Firdaus Sani founded Orang Laut SG and The Black Sampan digital marketing agency. He is a fourth-generation Orang Laut/Pulau descendant whose ancestry can be traced to the islanders of Singapore’s southern islands and the Riau Islands. His maternal grandparents lived in Pulau Semakau until 1977, when they had to leave their home for the mainland. While growing up, Firdaus visited Pulau Semakau on many occasions with his grandparents, where he learnt the people’s traditions and ways of life with a deep connection to the sea. In 2020, Firdaus started Orang Laut SG, a page dedicated to retelling stories of Pulau Semakau through photographs and personal anecdotes from his family, who experienced life on the island. With the help of his mother, Mdm Noorani Bte Rani, Firdaus also shares a tangible aspect of his family’s heritage – its cuisine that reflects life on the island, which is no longer accessible today.